The Fine Life — Gloria Concepción

The Fine Life

In March 2020 we were ready to produce the new “The Fine Life” campaign and then Covid hit.

So we went back to empty google docs with a double challenge: What’s the right thing to say and how do we re-define the Fine Life in this new world. Like everything in life, we realized it’s all a matter of perspective.

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One millionth transplant

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